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How to sell on TikTok Shop in the US

What is the business type of your US company?

Corporation/Sole proprietorship/Partnership
Individual

What is the nationality of your company’s UBO*?

Chinese
Other (excluding Chinese and American)

Requirements for new sellers in the US market

Business registration

  • Company must be registered in the United States, with a US business address already on file with the IRS.
  • Supported business type: Sole proprietorship, corporation, partnership
  • Ultimate beneficial owner's nationality: Chinese

Warehouse requirement

  • Must have a local warehouse in the US for order fulfillment

Compliance

Ecommerce experience

  • Optional - Proof of selling experience on an independent site or online marketplace shop is recommended

Register as a TikTok Shop seller in 3 steps

Step 1: Create a seller account

2 minutes

Click 'Sign up' to start.

Use a US phone number and an email address that have not been registered on TikTok Shop before.

Step 2: Complete the application

15 minutes

Provide the information required following the registration instructions. Documents required:

Step 3: Submit for review

3-5days

The platform will review your information after you submit it and will notify you about the result through email or other means. You can log in to your seller account to check progress.

Additional information required if rejected

  • IRS letter (Accepted letters: IRS 147c, IRS 252c, IRS CP 575A, IRS CP 575B, IRS CP 575G, IRS CP 575E)

Configure your shop and start selling

After your application is approved, you can log in to Seller Center to set up your shop. Learn how to set up your TikTok Shop

New seller perks

You may be eligible to receive
$1,600
in incentive coupons
Apply now