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of TikTok users discover new brands and products on TikTok

users are likely to buy from brands they see on TikTok Shop

of TikTok users say that TikTok plays a role in purchase decisions

Sources: (1) TikTok Marketing Science Global Retail Path to Purchase (US Results) conducted by Material August 2021. (2) TikTok Marketing Science Global TikTok Shop Research (US Results) 2024, conducted by Material. (3) McKinsey, How Live Commerce is Transforming the Shopping Experience, July 2021.

Expand your reach to US customers

You can start selling to customer on US TikTok Shop if you’re running a US company with foreign UBO.*

If you have a Chinese UBO*

You can directly sign up to become a TikTok Shop seller, set up your shop, and start selling.

Apply now

If you have a non-Chinese UBO*

Fill out the required registration information and submit your application. Our support team will reach out to you within 1 business day with next steps.

Apply now

*UBO: The ultimate beneficial owner who holds at least 25% of the US company's shares.

New seller perks

You may be eligible to receive $1,600 in incentive coupons

Fuel your growth with extra campaign benefits

Unlock a 60-day referral fee discount

Complete your seller account setup to receive a referral fee rate*(3% of the GMV) for the first 60 days.

*referral fee rate: The GMV eligible for the referral fee rate of 3% calculation is capped at $500,000

Terms and Conditions apply

Scale your business with confidence

Get access to official support channels that can help accelerate your growth, including a dedicated seller community, educational resources, and exclusive ads manager support.

Learn more

How to sell on TikTok Shop

Learn about registration requirements and how to create a TikTok Shop seller account based on your business type, and the nationality of your ultimate beneficial owner (UBO).

Read the registration guide

Seller success on TikTok Shop

TYMO

USbeauty and personal care

TYMO BEAUTY joined TikTok Shop at the end of July in 2024. In under a year, TYMO BEAUTY has collaborated with creators to post more than 5,000 short videos, developing a methodology for creating viral brand content and strengthening its presence on TikTok.

>$5,000K

Black Friday GMV

>$2,000K

Average monthly GMV

GNC

USHealth

GNC, the established health product brand, has created exclusive products for sale on TikTok Shop and partnered with agencies to leverage LIVE shopping. During the first week of Black Friday, their GMV surged nearly 160%, with the store's core best-selling products accounting for 36% of the total GMV.

+160%

GMV growth in the first week of Black Friday

+36%

GMV from the core best-selling products

Cistto

USbeauty and personal care

Cistto shaped its brand image and utilized TikTok Shop's unique content-driven shopping experience to quickly gain momentum in the US market. Just 43 days after joining, it achieved $400,000 in sales, becoming a top seller in the makeup remover category.

>$400K

GMV in 43 days after launch

>25K

Orders (30 days)